Professional CV Writing Service UK
ATS-optimised CV writing, executive CV support, LinkedIn profile writing and military-to-civilian CV support from John Logan, Royal Navy veteran and professional CV writer.
✔ Royal Navy Veteran
✔ 100+ Verified 5-Star Reviews
✔ Featured on Regional Television
✔ CareerAddict Contributor
✔ ATS-Optimised CV Writing
Why Writing Your Own CV Almost Always Undersells You
Writing a CV is difficult when you are personally connected to your own career. Most people either undersell themselves, overload the document with unnecessary information, or struggle to explain their value in a way that recruiters immediately understand.
One of the biggest challenges when writing your own CV is separating emotion from commercial fact. People naturally write from a personal perspective rather than positioning themselves objectively.
✗ Self-Written
"I have had an exceptional career within banking."
✓ Professionally Written"High-performing banking executive with a proven track record delivering strategic growth, operational leadership, and multi-million-pound portfolio management across complex financial environments."
The experience may be exactly the same. The presentation is completely different. Professional CV writing is about identifying the real commercial value behind somebody's experience and communicating it clearly, confidently, and professionally.
What a Strong CV Should Immediately Show
- The level you operate at
- The scale of your responsibilities
- Your measurable achievements
- Your leadership capability
- The value you bring to an organisation
Most professionals possess far more valuable experience than they realise. The challenge is presenting it properly. That is where professional CV writing makes a real difference.
I provide a fully bespoke CV writing service designed to help professionals, graduates, and new career starters present themselves clearly, confidently, and competitively in today's job market. Every CV is written individually — no templates, no outsourced writers, no AI.
Whilst previous CVs can help speed up the process by providing dates and career history, I do not simply "rework" old documents. The real value comes from the conversations I have with clients — where I identify strengths, achievements, and transferable skills that many people either overlook or struggle to explain.
Most recently, I wrote a cover letter addressed directly to the Prime Minister in support of a former MP pursuing a House of Lords appointment.
Why Choose John Logan CV Writing?
Bespoke. Consultative. Commercially focused. Built entirely around you.
ATS Optimised
Every CV is structured and keyword-optimised to perform within Applicant Tracking Systems while remaining professional and readable for recruiters.
Hand-Written
No templates, no AI, no outsourced writers. Every CV is personally written by John Logan from scratch, tailored entirely to you.
Written With You — For You
A fully consultative process. I work closely with you to identify your achievements, strengths, and commercial value — then translate that into compelling content.
Industry Focused
Tailored to your target role and sector with relevant keywords, terminology, and positioning that resonates with recruiters and hiring managers in your field.
Proven Results
Over 100 verified five-star reviews from professionals across all industries and career levels, consistently reflecting quality, detail, and results.
Consultative Process
A structured, in-depth consultation that uncovers the achievements and leadership impact most people overlook or struggle to articulate themselves.
Who I Support
From first-time job seekers to C-Suite executives — I have supported them all
Ex-Military Personnel
As a Royal Navy veteran, I understand both environments. I translate military terminology, leadership, and operational experience into language civilian recruiters immediately value.
Ex-Military CV Writing →Executives & Senior Leaders
Directors, operations leaders, programme managers, and C-suite professionals. I position senior experience with strategic narrative, measurable achievement, and board-level language.
Executive CV Writing →Ex-Police Officers
Policing skills, ranks, and terminology translated into compelling civilian language. Specialist support for officers transitioning into corporate, security, or leadership roles.
Ex-Police CV Writing →Graduates & Students
Employers hiring graduates look for potential, attitude, and transferable skills. I help students and graduates present themselves confidently — even with limited experience.
Graduate CV Writing →Career Changers
Most people have far more transferable skills than they realise. I identify and position those skills properly, helping you make a credible case to employers in a new field.
Career Change CV →NHS & Healthcare Professionals
Senior NHS professionals, nursing and clinical leadership. I have direct healthcare experience, including working as a Venepuncturist for NHS Blood & Transplant during COVID.
Healthcare CV Writing →
About John Logan
The Experience Behind the Service
Alongside serving in the Royal Navy, where I progressed into leadership positions from the age of 18, I have also held senior management and regional leadership roles across the retail, technology, and travel sectors, including responsibility for 34 retail locations and teams of up to 380 personnel.
Throughout my career, I have operated within commercially accountable environments involving operational budgets and assets valued in the millions. I have additionally worked on government-supported business programmes producing business plans, cost analysis, and profit-and-loss forecasting for aspiring entrepreneurs and business owners.
During COVID, I trained and worked as a Venepuncturist for NHS Blood and Transplant (NHSBT) within highly professional healthcare environments. Most recently, I wrote a cover letter addressed directly to the Prime Minister in support of a former MP pursuing a House of Lords appointment.
Royal Navy Veteran — leadership progression from age 18
Senior leadership across retail, technology & travel sectors
100+ verified Google five-star reviews
Featured on regional television — South Today
CareerAddict published contributor — military career transition
Government business programme advisor
Venepuncturist — NHS Blood & Transplant
CV written for Prime Ministerial correspondence
My service is built around understanding the person behind the CV, identifying their commercial value, and positioning that experience clearly, professionally, and competitively for recruiters and hiring managers. All client reviews are verified through Google, with a consistent 5-star rating across the business.
How ATS Systems Actually Work
Why professional CV writing matters more than ever in 2026
The Formula 1 Analogy
ATS systems are widely misunderstood. Most people believe they are automatically rejected by a robot. In reality, the system acts more like a filtering and ranking tool rather than an automated decision-maker.
🏎 The Formula 1 Analogy
I compare a CV to a Formula 1 racing car. Every component — profile, skills, work history, achievements, qualifications — has a specific purpose. But even the best F1 car is adjusted for track conditions. Your CV works exactly the same way. It should be fine-tuned for each role, not sent identically to every application.
When a recruiter receives 300 applications, they search the ATS for keywords like "Operations Manager", "budget management", "stakeholder management". If your CV contains strong alignment with those terms, it appears near the top. If it lacks them, it gets buried.
Your CV has two jobs: pass the system, then impress the recruiter. It needs to do both well.
What Happens to Your CV in an ATS
1
CV enters the ATS database — the system parses and extracts your information automatically
2
Recruiter searches using keywords — location, salary, qualifications, experience, job titles
3
ATS presents a ranked shortlist — candidates most aligned with search criteria appear first
4
Recruiter manually reviews — human judgement takes over: presentation, readability, achievements, progression
5
Decision made in seconds — profile clarity, relevance, and measurable impact determine who gets called
Common CV Mistakes I Fix Every Day
Most weak CVs fail because of positioning and presentation — not lack of experience
✗ Generic Profiles
Vague statements like "hard-working" or "motivated" say very little. Recruiters want evidence, credibility, and clear commercial value — not filler.
✓ The Fix
A strong opening profile that immediately establishes who you are, what level you operate at, your key strengths, and the value you bring to an employer.
✗ Responsibilities Over Achievements
Too many CVs describe what the job involved rather than what you delivered. It reads like a job description, not a commercial case for hiring you.
✓ The Fix
Achievement-focused content that shows scale, impact, and measurable outcomes — "Led a team of 45 personnel, improving operational efficiency" beats "managed a team" every time.
✗ Poor ATS Keyword Alignment
If the CV doesn't contain the right terminology for the target role, it may rank low in ATS search results and never reach a human reviewer.
✓ The Fix
Strategic, natural keyword placement aligned with the target role and industry — so the CV performs within ATS systems without reading as keyword-stuffed.
✗ Over-Designed Formatting
Graphics, text boxes, tables, and complicated layouts can look impressive but damage ATS compatibility and slow recruiters down significantly.
✓ The Fix
Clean, professional, commercially focused formatting — easy to scan, ATS-compatible, and presenting content clearly and credibly.
✗ Too Much Jargon
Internal company terminology, military acronyms, or overly technical language can confuse recruiters unfamiliar with your professional environment.
✓ The Fix
Translated, commercially relevant language that civilian recruiters and hiring managers immediately recognise and value — whatever your background.
✗ No Clear Direction
Many CVs fail because they do not clearly target a specific market, role, or career direction — leaving recruiters uncertain about where you fit.
✓ The Fix
Clear purpose, positioning, and targeting throughout — so recruiters immediately understand what you are looking for and why you are the right candidate.
Clear, All-Inclusive Pricing
No hidden costs, no unexpected add-ons — just transparent professional CV writing
Professional CV Writing
CV Writing Service
From £80
School Leaver to C-Suite — depending on career level
- In-depth one-to-one consultation
- Professionally hand-written, bespoke to you
- ATS-optimised and keyword-aligned throughout
- Tailored to your target role and industry
- Delivered in Word and PDF formats
- Unlimited revisions until you are satisfied
- 5–7 day turnaround from consultation
Success Stories
Over 100 verified five-star reviews from professionals across all industries
★★★★★
"John transformed my military skills and experience into civilian employment and provided a very high-standard CV, cover letters, and a fully developed LinkedIn profile. John explained the process throughout and was always on hand to answer questions. I would 100% recommend John Logan to all — especially service leavers."
Adrian H — Colour Sergeant, 4th Battalion Duke of Lancaster's Regiment
★★★★★
"After 24 hours of my LinkedIn profile being published, I was approached by a top recruiter for a position I have since applied for. My CV and cover letters are very impressive. John is straight talking, which suited me totally. I can highly recommend — hence my 5-star review."
Darren M — Senior Professional
★★★★★
"I was recently contacted by a recruiter who said they had seen my CV and were so impressed that they wanted to interview me for a more senior role than what I had applied for. I cannot rate John's services highly enough. A consummate professional and an expert in the field."
Mary Axton — Chief Inspector, Metropolitan Police
Frequently Asked Questions
Honest answers to the questions I'm asked most often
Is a professional CV writer worth it?
For most people, yes. A professionally written CV can significantly improve clarity, positioning, ATS performance, and overall presentation. The investment often pays for itself quickly when it secures interviews that the previous CV was consistently failing to generate.
How long should a UK CV be?
Most professional UK CVs are around two pages, depending on seniority and complexity. Exceptions include academia, medicine, and highly regulated technical environments with extensive certification requirements, where longer formats are standard and expected.
What is ATS optimisation?
ATS optimisation ensures your CV performs properly within recruitment software systems while remaining professional and readable for recruiters. It involves strategic keyword placement, clean formatting, and structuring the content to align with how recruiters search for candidates within recruitment databases.
Can you help military personnel transition to civilian employment?
Yes — this is one of my specialisms. As a Royal Navy veteran myself, I understand both environments. I have helped hundreds of military professionals translate their experience into commercially relevant civilian language that employers immediately value and understand.
Do you work with executives and senior leaders?
Yes. I regularly support directors, senior operations leaders, military officers, policing professionals, programme managers, and executive-level clients looking to position themselves more competitively within their target markets.
Can you help with LinkedIn profiles?
Yes. LinkedIn optimisation can be completed alongside CV writing to ensure consistency across your professional branding. I also provide dedicated LinkedIn coaching sessions as part of the Complete CV Package.
Do you use templates or AI?
No. Every CV is written individually by me, personally tailored to the client and their career goals. No templates, no outsourced writers, and no AI-generated content — ever.
What industries do you work with?
I support clients across engineering, operations, logistics, healthcare, military, policing, leadership, finance, technology, retail, commercial, and public-sector environments. If your industry isn't listed, get in touch — I have almost certainly worked within it.
Frequently Asked Questions
Honest answers to the questions I'm asked most often
Is a professional CV writer worth it?
For most people, yes. A professionally written CV can significantly improve clarity, positioning, ATS performance, and overall presentation. The investment often pays for itself quickly when it secures interviews that the previous CV was consistently failing to generate.
How long should a UK CV be?
Most professional UK CVs are around two pages, depending on seniority and complexity. Exceptions include academia, medicine, and highly regulated technical environments with extensive certification requirements, where longer formats are standard and expected.
What is ATS optimisation?
ATS optimisation ensures your CV performs properly within recruitment software systems while remaining professional and readable for recruiters. It involves strategic keyword placement, clean formatting, and structuring the content to align with how recruiters search for candidates within recruitment databases.
Can you help military personnel transition to civilian employment?
Yes — this is one of my specialisms. As a Royal Navy veteran myself, I understand both environments. I have helped hundreds of military professionals translate their experience into commercially relevant civilian language that employers immediately value and understand.
Do you work with executives and senior leaders?
Yes. I regularly support directors, senior operations leaders, military officers, policing professionals, programme managers, and executive-level clients looking to position themselves more competitively within their target markets.
Can you help with LinkedIn profiles?
Yes. LinkedIn optimisation can be completed alongside CV writing to ensure consistency across your professional branding. I also provide dedicated LinkedIn coaching sessions as part of the Complete CV Package.
Do you use templates or AI?
No. Every CV is written individually by me, personally tailored to the client and their career goals. No templates, no outsourced writers, and no AI-generated content — ever.
What industries do you work with?
I support clients across engineering, operations, logistics, healthcare, military, policing, leadership, finance, technology, retail, commercial, and public-sector environments. If your industry isn't listed, get in touch — I have almost certainly worked within it.
If Your CV Is Not Securing Interviews, There Is Usually a Reason
In most cases the problem is not experience — it is positioning. Send me your CV for a free professional review and honest feedback. No templates. No outsourced writers. No automated systems.
No Obligation
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Free CV Review
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100+ Five-Star Reviews
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Response Within 24 Hours